TerraRCA

TerraRCA is an AI-powered root cause analysis engine that turns logs, inspections, reports, and sensor data into fast, accurate, and fully traceable RCA findings. It identifies failure patterns, contributing factors, and prevention actions using engineering logic and ML models, producing audit-ready reports in hours instead of weeks. TerraRCA helps organizations stop repeat failures, improve reliability, and make smarter maintenance decisions.

Client

BOP Tech

Industry

Products

Year

2024

Services Provided

AI UX Strategy, Cognitive UI Design, Mental State Detection Framework

Key Challenges®

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Cross Tech Compatibility

Technology and Forensics meet

//03

Cross Tech Compatibility

Technology and Forensics meet

//03

Cross Tech Compatibility

Technology and Forensics meet

//03

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Design Approach®

//004

We applied a multi-layered design strategy combining neuroadaptive UI, AI modeling, and forensics

Forensics Signal Mapping

Investigation identify possibilities and diving deep is critical

//01

Forensics Signal Mapping

Investigation identify possibilities and diving deep is critical

//01

Forensics Signal Mapping

Investigation identify possibilities and diving deep is critical

//01

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Final Outcome

//04

Ecomind is now in advanced beta and slated for rollout in EA’s Player Performance+ suite. The system showed strong early results.

38 %

reduction in rage quit behavior among test players

38 %

reduction in rage quit behavior among test players

38 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

4 +

min increase in average session duration

4 +

min increase in average session duration

4 +

min increase in average session duration

86 %

High trust scores among players

86 %

High trust scores among players

86 %

High trust scores among players

“TerraRCA helped us bridge the gap between guesswork and forensics. Saved us 90% of time involved in conducting research"

— Dennis Brun, Director of BOP

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